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Beauty Launches

Heineken Beer Debuts Limited-Edition Skin Cream

The limited-edition ‘Heineken Smootheriser’ comes in a silver beer can-shaped bottle-- just in time for April Fools.

Heineken Silver beer unveiled The Heineken Smootheriser, a “skin-smoothing” beauty cream. The Heineken Smootheriser is an April Fool’s joke with over 1,000 limited-edition boxes available exclusively through select activations and giveaways.

Blurring the boundaries between beer and beauty, the cream draws inspiration from Heineken Silver’s crisp beer.

This limited-edition cream is packaged in silver beer can-shaped bottles. The formula is infused with the same barley and hops in Heineken Silver.

Nabil Nasser, Global Head of the Heineken Brand commented, 

“The Heineken Smootheriser is not just about jumping on the latest trends. It’s about Heineken’s move to blend humor, innovation, and cultural relevance to create a memorable crossover that gets people talking whether they’re into beer, skincare, or both. After all, when something is as smooth as Heineken Silver, why stop at beer?”

The Heineken Smootheriser will launch in the Taiwan region and Cambodia, coinciding with Heineken Silver’s official launch in Cambodia.

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